Start with Go To Market Strategy.

Will most of your sales come from referrals, inbound or physical meetings.

We recommend a Digital First Sales Strategy.  You will save time, get data to localize and adapt your offering.

The benefit is being relevant and competitive.

The customer acquisition cost is lower. 

Nevertheless we have a database of sales people that would be a good fit for your sales strategy.

Start with defining search criteria. 

Search in the LinkedIn network.

We can help you find and select local partners. 

There are several option for distribution.

Let's go through your options based on your delivery terms. 

The logistics and transport industry in Sweden is professional, so it would not be hard to find a good supplier. These companies can have experience on issues such as warehousing, customs, legal requirements and other more complex and specific arrangements. Your company would benefit from exploring the market, explain your needs and hire a supplier you feel comfortable with.

For services and digital productions there are good payment options.

For physical goods we recommend safe payment options.

And why is it important? The Strategy will guide you (like a compass) through the Go To Market Journey. 

Determining the right strategy is a process. 

The objectives of a go-to-market strategy include:

Creating awareness of a specific product or service. Generating leads and converting leads into customers. Maximizing market share by entering new markets, increasing customer engagement and outperforming competitors and ensure safe payment options.

When involving export of goods you add objectives regarding:

1. Export high-quality products that meet the needs
2. Adapt your products and services to the foreign market
3. Provide good customer services
4. Form partnerships and use experts to leverage your time and resources 
5. Take advantage of government support and promotion
6. Localization
7. Regulations, tariffs and taxes
8. Distribution & logistics

Get Go To Market Know How here

There are several benefits to buying marketing as a service for small to medium sized companies with limited time and limited skills when entering a new market:

1. Expertise: Marketing as a service providers have a team of experts with specialized skills and knowledge in areas such as SEO, PPC, social media marketing, email marketing, and content marketing. This can help a small business to access the same level of expertise that a larger company would have.

2. Scalability: Marketing as a service providers can typically handle a larger volume of work than a small business can manage on its own. This allows small businesses to scale up or down their marketing efforts as needed.

3. Access to technology: Marketing as a service providers often have access to the latest marketing technologies and tools, such as marketing automation software, analytics platforms, and social media management tools. This can help a small business to stay competitive with larger companies.

4. Cost savings: Outsourcing marketing tasks to a marketing as a service provider can often be more cost-effective than hiring an in-house marketing team. This can help a small business to save money on salaries, benefits, and other expenses.

5. Flexibility: Marketing as a service providers can often be more flexible than an in-house team, allowing small businesses to adjust their marketing efforts as needed to respond to changes in the market or business environment.

6. Increased focus on core business: By outsourcing marketing tasks to a marketing as a service provider, small businesses can focus on their core business activities, such as product development, sales, and customer service.

In summary, buying marketing as a service can provide small to medium-sized companies with limited time and limited skills access to expertise, scalability, technology, cost savings, flexibility and allowing them to focus on their core business activities.

When entering a new country with specific culture, language and industry structure it's a good idea to work on "who" before "what".

Relationship marketing and product marketing are two different strategies that companies can use to connect with customers and drive sales.

Relationship marketing focuses on building long-term relationships with customers through personalization, communication, and customer service. The benefits of using relationship marketing include:

1. Increased customer loyalty: By building strong relationships with customers, a company can increase customer loyalty, which leads to repeat business and a steady stream of revenue.

2. Increased customer lifetime value: By keeping customers engaged and satisfied over time, a company can increase the lifetime value of each customer, which can lead to higher profits.

3. Increased customer retention: By building strong relationships with customers, a company can increase customer retention, which reduces the costs associated with acquiring new customers.

4. Increased customer trust: By building trust with customers, a company can increase the likelihood that customers will recommend the company to others, which can lead to new business.

5. Increased customer engagement: By engaging customers and keeping them informed, a company can increase customer engagement, which can lead to more sales and revenue.

On the other hand, Product marketing, focuses on promoting a specific product or service to a target audience, highlighting its features and benefits, to generate sales and revenue. This strategy can be useful when introducing a new product or service to the market, or when promoting a product or service that has unique features or benefits.

In summary, Relationship marketing focuses on building long-term relationships with customers, while product marketing focuses on promoting specific products or services to generate sales. Both strategies can be used together to achieve a company's marketing and business goals.

Your company is established in one country (or more).

You are probably looking to export your products to another country. 

We can help your company become more successful with modern Go to market strategies. 

Go To Market, is a digital program for companies that want to export to Sweden and the Nordic Countries.

Get to know Learning Lab, by clicking here